[00:00:07] Welcome back to the Build Niches podcast. In this podcast, we explore the world of niche websites, digital marketing, and online entrepreneurship. I'm your AI-generated host, Hannah Checking in today from Austin, Texas. I'm excited about today's episode, so let's get into it.

[00:00:25] Introduction
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If you've been looking for a way to make passive income while helping local businesses thrive, you're in the right place. In this guide, I'm going to teach you everything you need to know about starting a local lead generation agency. But first, let's break down some key concepts. Local lead generation is the process of connecting local businesses with potential customers who are actively searching for their services.

[00:00:46] This is done by creating targeted online content that captures the attention of these potential customers and encourages them to reach out to local businesses. In today's digital age, having a strong online presence is crucial for local businesses. When people search for services, they often turn to the internet to find the best options nearby.

[00:01:05] If a local business isn't visible online, they're missing out on countless potential customers. That's where your local lead generation agency comes in. By helping these businesses become more visible online, you're setting them up for success and driving new customers their way. Once you've set up your local lead generation agency, you'll be able to create passive income by connecting local businesses with potential customers.

[00:01:28] By creating targeted landing pages and capturing leads, you can sell these leads to businesses that are more than willing to pay for quality leads. The best part, you can automate most of the process, so you'll be earning money even while you sleep. As a local lead generation agency, you're not just making money for yourself.

[00:01:45] You're also providing an incredibly valuable service to local businesses. Many small businesses struggle with marketing and increasing their online visibility, which can make it difficult for them to grow and succeed. By doing the heavy lifting for them and connecting them with potential customers, you're helping these businesses succeed while also earning passive income for yourself.

[00:02:05] It's a win-win situation.

[00:02:08] Understanding Google My Business
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[00:02:10] Before we dive into the nitty-gritty of starting your local lead generation agency, it's essential to understand Google My Business, or GMBB for short. GMB is a powerful tool that can help you kickstart your agency and generate leads for local businesses.

[00:02:25] Plus, learning how to get your business on Google is a critical skill that will benefit both you and your clients. Google My Business is a free online platform that allows businesses to manage their online presence across Google, including Google Search and Google Maps. With GMB, businesses can create and manage a business listing that includes information like their address, phone number, website, and operating hours.

[00:02:48] This information is displayed when users search for related services or businesses in the area, making it a crucial component of local search engine optimization. SEO. GMB is a must-have for local businesses for several reasons. Visibility. When a user searches for a service or business nearby, GMB listings appear prominently in the search results.

[00:03:09] This increased visibility makes it more likely that potential customers will find and choose the business trust GMB listings including reviews and ratings, which help build trust and credibility with potential customers. Information. GMB provides essential information about the business, such as its address, phone number, and operating hours, making it easier for potential customers to connect with the business.

[00:03:34] Mobile-friendly GMB listings are optimized for mobile devices, which is crucial as more and more users search for businesses on their smartphones. As a local lead generation agency, you can leverage G M B to help local businesses generate more leads. Here's how to optimize GMB listing. Help businesses claim and optimize their GMMB listings by adding accurate information and high-quality photos and updating their profiles regularly.

[00:04:02] Encourage reviews. Encourage businesses to request reviews from satisfied customers, which can boost their G M B ratings and increase their chances of being chosen by potential customers. Utilize GMB posts. GMB allows businesses to create posts that appear in their listing. These posts can be used to share promotions, news, or events which can help drive more leads to the business, monitor and respond to reviews, and teach businesses to monitor and respond to reviews, both positive and negative.

[00:04:33] This engagement shows potential customers that the business cares about its reputation and customer satisfaction. By helping local businesses improve their GMB listings and online presence, you'll be well on your way to generating leads and growing your local lead generation.

[00:04:49] Identifying the Target Market: For this example, we'll use general contractors.
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[00:04:54] In this section we'll focus on why general contractors are an ideal niche for local lead generation. We'll explore the demand for general contractor services and how targeted landing pages can help create passive income for you while assisting these businesses in increasing their online visibility.

[00:05:10] General contractors are responsible for managing construction projects from start to finish, making them a crucial part of the local economy. Since most people turn to the internet when searching for a contractor, there's a high demand for online visibility in this industry. By targeting general contractors as your niche, you're tapping into a market that can greatly benefit from local lead-generation services.

[00:05:32] Furthermore, general contractors often lack the time and expertise to manage their online presence, making them a perfect target for your service. By helping them increase their visibility through targeted landing pages, you not only create passive income for yourself but also provide a valuable service to these businesses.

[00:05:49] The demand for general contractor services remains strong with many homeowners and businesses requiring their expertise for various projects. As a result, general contractors are always looking for ways to connect with potential clients and grow their businesses. This is where local lead generation comes in.

[00:06:07] By leveraging Google My Business and creating targeted landing pages for general contractors, you can help them increase their online visibility and connect with potential clients. In turn, this generates passive income for you as you can charge for every lead you generate or on a subscription basis.

[00:06:23] In the next section, we'll dive into researching the top Google My Business search results in a particular city, and how to create niche website landing pages for that city to connect potential clients with nearby contractors.

[00:06:35] Researching Top GMB Search Results in a Specific City
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[00:06:39] In this section, we'll discuss how to research the top Google My Business GMB, search results for general contractors in a specific city.

[00:06:47] This information will help you identify high-performing general contractors and analyze the competition, which is essential for creating effective targeted landing pages and generating passive income through local lead generation. To start your research, perform a Google search for general contractors, followed by the name of your target city.

[00:07:04] Pay close attention to the GM B listings that appear in the search results. These listings are often displayed in a prominent position and include essential information about the business, such as its address, phone number, website, and customer reviews. Take note of the top-ranking general contractors, as these businesses have already established a strong online presence and are likely to be in high.

[00:07:26] Once you have a list of the top-ranking general contractors in your target city, analyze their GMB profiles to gather more information about their services, location, and customer feedback. Look for patterns in their reviews and ratings to understand what customers value most about their services.

[00:07:42] Additionally, visit their websites to learn more about their offerings and assess their overall online presence. This information will help you identify gaps in their marketing strategies and determine how your local lead generation services can add value to their business. Now that you have a better understanding of the top-performing general contractors in your target city, it's essential to analyze the competition.

[00:08:04] Look at the other general contractors listed in the GMB search results to identify common trends and strategies they use to increase their online visibility. Pay close attention to their targeted landing pages, keywords, and overall website. By understanding the competitive landscape, you can create more effective landing pages and strategies for your local lead-generation business, ultimately leading to a more passive income for you.

[00:08:28] In the next section, we'll discuss creating niche website landing pages for your target city offering to connect potential clients with nearby contractors, and generating leads for your local lead generation business.

[00:08:40] Creating Niche Landing Pages for General Contractors
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[00:08:43] In this section, we'll dive into the process of creating targeted landing pages for general contractors in your target city.

[00:08:49] These landing pages will not only help connect potential clients with nearby contractors but also generate valuable leads for your local lead-generation business. By designing, and engaging landing pages, writing compelling copy, and implementing effective lead capture forms and call-to-action buttons, you'll be on your way to generating passive.

[00:09:08] An effective landing page is visually appealing, easy to navigate, and quickly conveys the value of your service to visitors. To create an engaging landing page for general contractors. Consider the following design elements. Use high-quality images, including professional photos of completed projects to showcase the quality of work potential clients can expect from the general contractors you connect them with.

[00:09:31] Keep it simple. Ensure that your landing page is clutter free and easy to. Focus on the most important information and avoid overwhelming visitors with excessive text or graphics. Optimize for mobile devices. Many visitors will access your landing page from their smartphones or tablets. Ensure your design is responsive and looks great on all devices.

[00:09:53] Include social proof, display, customer testimonials, or reviews to build trust with potential clients. The copy on your landing page should be concise, engaging, and focused on the benefits of using your local lead generation service. Use persuasive language to convey the value you provide to both potential clients and general contractors.

[00:10:13] Here are a few tips for writing effective copy. Write attention-grabbing headlines. Your headlines should be clear, concise, and compel visitors to keep reading. Focus on benefits, not features. Explain how your service will solve a problem or fulfill a need for potential clients and general contractors.

[00:10:32] Create a sense of urgency. Encourage visitors to take action immediately by emphasizing limited availability or time-sensitive offers, lead capture forms, and call-to-action CTA buttons or essential components of any successful landing page. These elements encourage visitors to provide their contact information or connect with a general contractor, turning them into valuable leads for your local lead generation business.

[00:10:56] Here are some tips for implementing effective lead capture forms and C T A buttons to make your form simple and easy to complete. Only request essential information such as name, email, address, and phone number, lengthy forms may discourage visitors from submitting their information. Place your CTA button, and strategy.

[00:11:16] Position your CTA buttons prominently on your landing page, ensuring they're easily visible and accessible. Use clear and actionable language. Your CTA buttons should include concise action-oriented text, such as "Get a Free Quote" or "Connect with a Contractor". Now, in the next section, we'll discuss setting up a telephone number with a service like Twilio to capture inbound phone calls and route them to a database for lead management.

[00:11:40] You can click the link in the blog post to learn more about the types of services that Twilio offers.

[00:11:46] Setting Up a Telephone Number with Twilio
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[00:11:49] In this section, we'll explore Twilio, a fantastic service that allows you to set up a dedicated telephone number for capturing inbound calls from potential clients.

[00:11:58] We'll discuss the benefits of using Twilio, how to set up a Twilio phone number, and how to integrate it with your landing page and lead capture system. Twilio is a cloud communication platform that provides APIs for voice messaging and video service. It's an excellent solution for your local lead generation business because it enables you to set up a dedicated phone number and create a separate phone number for your business, making it easy for potential clients to reach you.

[00:12:25] Track and record calls, monitor and log all inbound calls, allowing you to evaluate the effectiveness of your marketing efforts and improve your local lead generation strategies. Route calls to a database. Automatically direct inbound calls to a lead management system. Streamlining your lead generation process.

[00:12:44] Setting up a Twilio phone number is a simple process. Just follow these steps, and create a Twilio account. Visit twilio.com and sign up for a free account. You'll receive a small amount of credit to test the service. Select a phone number. Browse Twilio's inventory of available phone numbers, and choose one that suits your needs.

[00:13:05] You can filter the results by area code country or number type, local toll-free, etc., and configure your phone number. Once you've selected a number, you can configure various settings, such as call forwarding recording and SMS capabilities. After setting up your Twilio phone number, it's time to integrate it with your landing page and lead capture system.

[00:13:27] Here's how. Add the Twilio phone number to your landing page. Display the number prominently on your landing page, making it easy for potential clients to call and connect with a general contractor. Create a webhook to route calls in your Twilio account. Set up a webhook that listens for incoming calls.

[00:13:46] When a call is received, the webhook will automatically direct it to your lead management system or database. Test the integration. Make a test call to ensure that everything is working correctly. Verify that the call data is being captured and stored in your lead management system. By integrating Twilio with your landing page and lead capture system, you'll be able to efficiently manage inbound calls and convert them into valuable leads for your local lead generation business.

[00:14:12] In the next section, we'll discuss creating an automated process for reaching out to the highest-rated general contractors and notifying them of new leads,

[00:14:20] Routing Inbound Calls to a Database
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[00:14:23] Now that you have a telephone number set up with Twilio, it's time to route those inbound calls to a database. This will allow you to store and manage the calls, as well as create an automated process for tracking and organizing leads.

[00:14:36] In this section we'll discuss setting up a call routing system, managing inbound calls in a database, and creating an automated process for lead tracking and organizing. To route inbound calls to a database, you can use a webhook as mentioned in the previous section to listen for incoming calls and direct them to your chosen database or lead management system.

[00:14:56] There are many database technologies available, so choose one that suits your needs and skill level. You can also take a no-code approach and use a service like Zapier to store leads in Google Sheets, or another spreadsheet tool. Create a webhook. Set up a webhook that listens for incoming calls from your Twilio phone.

[00:15:14] Choose a database or lead management system. Select a database technology or a no-code solution that fits your requirements and preferences. Connect the webhook to your chosen system. Configure the webhook to send call data to your database or lead management system. Once you've set up your call routing system, you'll need to store in, and manage inbound calls in your chosen database or lead management system.

[00:15:37] Here are some general steps to follow. Create a table or sheet for storing calls. Set up a table or spreadsheet to store information about each call, such as the caller's phone number, the time of the call, and any other relevant details. Configure your webhook to send call data to the table or sheet.

[00:15:55] Update your webhook to send the call data to the appropriate table or sheet in your database or lead management system. Manage and analyze the data regularly. Review the stored data to track the performance of your local lead generation efforts and identify areas for improvement. With your call routing system and database in place, it's time to create an automated process for tracking and organizing leads.

[00:16:17] Here are some ideas to consider. Automate lead assignment. Create a system that automatically assigns new leads to the highest-rated general contractors in your target area based on factors such as their ratings and availability. Notify contractors of new. Set up automated notifications to inform contractors when they have a new lead, providing them with the necessary details to follow up with the potential client.

[00:16:41] Track lead statuses. Implement a system for tracking the status of each lead, such as whether the contractor has contacted the client, whether the job has been accepted, and whether the work has been completed. By setting up a call routing system, storing and managing inbound calls in a database, and creating an automated process for tracking and organizing leads, you'll be well on your way to running a successful local lead generation agency.

[00:17:05] In the next section, we'll discuss creating a follow-up landing page for service providers that requires a credit card to reveal the lead's information

[00:17:13] Reaching Out to Top-Rated General Contractors
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[00:17:17] Once you have your local lead generation system in place, it's time to reach out to top-rated general contractors in your target city.

[00:17:24] By building relationships with these professionals, you'll be able to provide them with high-quality leads, help them grow their businesses, and provide you with a source of passive income. In this section, we'll discuss how to find and contact the best general contractors in your target city, present your local lead generation service to potential clients and build relationships with general contractors.

[00:17:45] To find the top-rated general contractors in your target city, you can start by searching for general contractor services on Google and looking at the Google My Business listings, pay close attention to the ratings and reviews. Here are some steps to help you find and contact the best contractors.

[00:18:01] Compile a list of top-rated general contractors based on your research. Create a list of the highest-rated general contractors in your target city. Gather contact, inform. Find the contact information for each contractor on your list, such as email addresses and phone numbers. This information can typically be found on their Google My Business listing or company website.

[00:18:23] Reach out to the contractors, send personalized emails or make phone calls to introduce yourself and your local lead generation service. Be sure to emphasize the benefits of your service, such as the potential for increased business and higher quality. When reaching out to potential clients, it's crucial to present your local lead generation service in a way that highlights the value it can bring to their businesses.

[00:18:46] Here are some tips for effectively presenting your service. Focus on the benefits. Emphasize how your local lead generation service can help general contractors attract more clients and grow their businesses. Showcase your expertise. Demonstrate your knowledge of local lead generation, targeted landing pages, and passive income.

[00:19:05] By providing examples of your work and sharing your results, be transparent about pricing. Clearly explain your pricing structure and how contractors will be charged for the leads they receive. Building strong relationships with general contractors is key to the success of your local lead generation agency.

[00:19:22] By fostering trust and maintaining open lines of communication, you can create long-lasting partnerships that benefit both parties. Here are some tips for building relationships with general contractors. Provide excellent customer service. Be responsive and attentive to the needs of your clients, addressing any questions or concerns they may have in a timely manner.

[00:19:43] Deliver high-quality leads. Ensure that the leads you provide are relevant and of high quality. Making it easier for contractors to convert them into clients. Maintain regular contact. Keep in touch with your clients, provide updates on your local lead generation efforts, and discuss any changes or improvements that can be made to your service.

[00:20:03] By finding and contacting top-rated general contractors, presenting your local lead generation service effectively, and building strong relationships with your clients, you'll be well on your way to establishing a successful local lead generation agency that generates passive. In the next section, we'll discuss creating a follow-up landing page for service providers that requires a credit card to reveal the lead's information.

[00:20:26] Automating the Lead Distribution Process
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[00:20:29] As your local lead generation agency grows, it's essential to have an automated system in place to distribute leads to general contractors efficiently. In this section, we'll discuss setting up an automated system for notifying general contractors of new leads, creating a follow-up landing page for service providers to access lead information, and implementing a secure payment system for revealing lead information.

[00:20:51] We'll also touch on how using a service like Zer can help streamline the automation process. An effective lead distribution system is crucial for the success of your local lead generation agency. Here's how to set up an automated system for notifying general contractors of new leads. Choose an automation tool.

[00:21:09] Select a tool like Xavier to help automate the process of sending notifications to general contractors when new leads come in. Integrate your lead capture system with your chosen tool. Connect your lead capture system. For example, your landing page, or phone number with Twilio to your chosen automation tool.

[00:21:26] Create a notification workflow. Set up a workflow that triggers notifications such as emails or text messages to be sent to general contractors when a new lead is captured. After notifying general contractors of new leads, you'll need a follow-up landing page where they can access the lead information.

[00:21:43] Here's how to create a follow-up landing page for service providers. Design an easy-to-navigate landing page. Create a simple user-friendly landing page that allows general contractors to access lead information quickly and easily. Include essential lead information. Make sure the landing page displays the necessary information about the lead, such as name, contact, details, and a brief description of their project or request.

[00:22:08] Incorporate a login system. Set up a secure login system that requires general contractors to enter their credentials to access the lead information. This helps protect the privacy of your leads and ensures that only authorized service providers can view their detail. To monetize your local lead generation service, you'll need to implement a secure payment system that requires general contractors to pay for access to lead information.

[00:22:32] Here's how to do it. Choose a reliable payment gateway. Select a trustworthy payment gateway such as Stripe or PayPal. To process payments securely integrate the payment gateway with your follow-up landing. Connect the payment gateway to your follow-up landing page, ensuring that general contractors can easily make payments to access lead information, require payment before revealing lead information, set up your follow-up landing page so that the lead information is only revealed once the general contractor has successfully completed the payment process.

[00:23:05] By automating the lead distribution process and implementing a secure payment system, you'll be able to streamline your local lead generation agency's operations, maximize efficiency and generate passive income,

[00:23:17] Scaling and Expanding Your Local Lead Generation Agency
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[00:23:21] Once you've successfully set up your local lead generation agency and started generating passive income, it's time to think about scaling and expanding your business.

[00:23:29] In this section we'll discuss monitoring and optimizing your landing pages and lead generation strategies, expanding your local lead generation services to other city's niches, and building a team to help grow your agency. To ensure the continued success of your local lead generation agency, it's essential to regularly monitor and optimize your landing pages and lead generation strategies.

[00:23:51] Here's how to analyze your website's performance. Use tools like Google Analytics to track the performance of your landing pages, including metrics like traffic, bounce rate, and conversion rate. Identify areas for improvement based on your analysis. Identify any areas where your landing pages or lead generation strategies could be improved, such as website design, copywriting, or lead capture forms.

[00:24:16] Test and. Implement changes and run AB tests to determine which optimizations are most effective in increasing your conversion rates and generating more leads. Once you've refined your lead generation strategies for general contractors, you can start expanding your services to other cities and niches.

[00:24:33] Here's how to research potential markets. Look for other cities with a high demand for local services and identify which niches, for example, plumbers, electricians, or roofers would benefit from your local lead generation services. Create targeted landing pages, design and develop new landing pages tailored to the specific needs of each new city and niche you targeting, and replicate your lead generation strategies.

[00:24:59] Apply the same lead generation strategies that have proven successful for general contractors to your new target markets. As your local lead generation agency grows, it's crucial to build a team that can help you manage the increased workload and continue to scale your business. Here's how to identify your staffing needs.

[00:25:17] Determine which areas of your business require additional support, such as website design, copywriting, or lead management. Higher skilled professionals look for talented individuals with the skills and expertise needed to help grow yours. Consider hiring freelancers or remote workers to keep overhead costs, slow, delegate and manage tasks effectively, assign tasks and responsibilities to your team members based on their strengths, and ensure that everyone is working together efficiently to achieve your agency's goals.

[00:25:47] By scaling and expanding your local lead generation agency, you'll be able to increase your passive income and provide valuable marketing services to even more local businesses.

[00:25:57] Here are some of my final thoughts on this subject
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[00:26:01] Now that we've walked you through the entire process of starting a successful local lead generation agency, it's time to wrap things up and encourage you to take action.

[00:26:09] Remember, the ultimate goal is to create passive income while helping local businesses thrive. Let's quickly recap the steps we've covered. Understand the concept of local lead generation and its benefits for local businesses and your passive income stream. Leverage. Google My Business for local lead generation.

[00:26:28] Identify your target market such as general contractors. Research the top GMB. Search results in a specific city. Create niche landing pages for general contractors. Set up a telephone number with Twilio to capture inbound calls, and route inbound calls to a database. Reach out to top-rated general contractors.

[00:26:49] Automate the lead distribution process, scale and expand your local lead generation. Encouragement to take action and help local businesses thrive. Starting your own local lead generation agency can be an incredible opportunity to create passive income while providing valuable marketing services to local businesses that may not have the technical know-how to do it themselves.

[00:27:11] By helping these businesses increase their online visibility and presence, you're not only generating income for yourself but also contributing to the success of your local c. So don't hesitate. Take the steps we've outlined in this guide and start building your local lead generation agency today. Your future self, as well as the local businesses you'll be helping, will thank you for it.

[00:27:33] Thank you for listening to another episode of the Build Niches podcast.
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[00:27:53] We really appreciate your support.